Aura Weekly Newsletter #15: How to Avoid Impulse Purchases

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Get ready for the silly season with our Occasion Styling service.

Whether you want to style dresses or suits you already own or shop for something special, we can help you feel like your best dressed party self.

Hello Stylish Readers!

As someone who struggles to slow down, this week was particularly tough for me.

I got a migraine which rendered me horizontal for three days. I pushed through the strange vision, tiredness and nausea, hoping it would all pass with some vitamin C, B12 and a nutritious meal, only to be knocked off my feet a couple of hours later.

The whole time I was thinking, “I haven’t posted on Instagram in days. I can’t grow my business if I don’t show up. I don’t have content to rely on. I have things I need to brain storm and implement. I’m not growing fast enough. I want to financially contribute in our relationship…” and so the spiral went. Exacerbating my migraine and making me feel worse.

Then my husband stepped in and told me I needed to slow down and be kind to myself. Panicking was only going to make me feel worse and I’d be sicker for longer (Smart man).

So, I leaned into rest, got out of bed late, slept up a storm and reminded myself that Rome wasn’t built in a day. If I believe in Aura and keep on sharing my passion and showing up when I am physically and mentally able to, things will work out in the end.

May this be your reminder to listen to your body, take a break if you need to and lean on those who love you. x

Style Principle #14: Avoiding Impulse Purchases

Oh, the impulse purchase!

A dress that you loved on your favourite influencer that’s hanging in the cupboard with the tag on.

A pair of heels you eyed and purchased whilst scrolling at 9PM after a tough day when heels, truthfully, do not suit your lifestyle.

Impulse purchases rarely bring long term joy and versatility to our wardrobes.

We can recall only one successful impulse purchase in all our years of shopping. Coming from a recovered impulse shopping addict, that’s a poor stat.

Here are seven tips to help you curb impulse purchases:

  1. Make a list of the brands you love to shop from, then unsubscribe from all brand marketing emails: you are constantly being sold to. When you sign up for that 10% off (guilty as charged! No judgment here), brands are looking to bombard you with their new “must have pieces”, weekly deals or spend and “save”, so that you buy, buy, buy. Unsubscribing will remove temptation (Like not buying chocolate when you’re trying not to eat sugar).

  2. Shop for a Particular Item: identify the gaps in your wardrobe. Make a list of the pieces you need and shop with these items in mind. When you shop with intention, you avoid purchasing items that are similar to ones you already own or impulse purchases that hang in your cupboard unworn (We spoke about shopping with intention in Weekly Newsletter #8). BONUS TIP: When sales roll around, you can refer to your list and tick off items as you go.

  3. Let an item “sit” with you: when you’re online shopping, add an item to your cart and leave it there for a week. When you’re doing an unplanned, in-store try on, leave the piece behind and let it sit with you. If you’re still thinking about the item after 7 days and have thought about ways you can style it with pieces you already own, then it’s likely to be a good edition (it also won’t be an impulse purchase).

  4. Think of 5 ways to style an item before purchasing: when eyeing out a new item, stop and think of at least 5 ways you can style the item with pieces in your wardrobe before hitting “purchase”. Our 5 ways rule is one way to assess whether an item is versatile and will have a good return on investment.

  5. Avoid shopping after a tough day: shopping when you’re in a bad frame of mine often results in regretful purchases. Regretful purchases lead to a cluttered wardrobe that causes overwhelm. You want to curate a wardrobe that sparks joy and allows you to get dressed with ease and confidence. Bad days pass. Bad purchases are forever (unless you return them fast enough).

  6. Don’t focus on the “Save”: if you’re eying out an item on sale or feeling the urge to take advantage of a Spend and Save, don’t let good marketing lead you astray. You aren’t saving $50. You’re spending $250. Ask yourself: “Would I even be looking at this item if it wasn’t on sale?

  7. Set aside an hour to play in your wardrobe: this tip is inspired by one of our membership clients. Before rushing to the store to buy a new outfit for an event, take an hour or two to look through your wardrobe and workshop an outfit. 9 times out of 10 you’ll realise you have plenty of options that you haven’t worn in ages. This may help you identify any gaps (maybe you don’t have a pair for classic, strappy heels for events) so you can shop with purpose.

A little tough love can go a long way in ensuring you build a wardrobe full of clothes that spark joy and avoid making purchases you don’t need or love.

Want to avoid those impulse purchases and get more wear out of the clothes you already own?

We help you take the guesswork and hassle out of dressing, workshop looks using your current wardrobe pieces and make sure you only buy clothes that you’ll actually wear so that you can be your Best Dress Self.

View our Personal Styling Packages or email [email protected] to chat about your style goals and how we can help.



A small request… I only need a few more subscribers to The Daily Aus (last week’s reading recomendation) to get a free scoop of ice-cream from Messina. The Daily Aus is a great news source, doing good things (This is not sponsored).

Philippa Perry is a psychotherapist and writer of the Observer’s problem page.

In this article for The Guardian UK, Perry explores how to find fulfilment based on the lessons she’s learnt as an agony aunt.

It’s a thought providing discussion about growing older, desire, the value we place on “roles” and much more.

It is very rare that we re-listen to a podcast episode. We have re-listened to this particular episode of the Deliciously Ella Podcast with Ella Mills and Steve and Dave from The Happy Pair 4 times (no lies. It’s that good).

In this episode, Ella, Dave and Steve discuss how to bring more joy to your life and explore happiness through a different lens.

It is joyful, helpful and The Happy Pair boys are infectious. We hope it brings as much joy to your ears (and hearts) as it did ours.

#3 WE’RE WATCHING - Dior and I on Stan

Dior and I takes you behind the scenes at the Christian Dior atelier as Raf Simons prepares for his first haute couture collection as Creative Director of the iconic Parisian fashion house.

Simons has 8 weeks to design and make an entire haute couture collection, when his speciality is ready-to-wear, minimalist menswear designs.

The documentary is a touching homage to the long-serving, talented seamstresses of the House of Dior, many of whom have been working there for 25 years.

There is nothing worse than feeling flustered and overwhelmed when you are trying to get dressed for an occasion.

You shouldn’t be dreading spending quality time with friends and family, or celebrating the year’s achievements with colleagues because you can’t find an outfit that makes you feel like your best dressed you.

With our Occasion Styling service, we will help you create the perfect looks for your EOY functions be it awards ceremonies, Friendsmas’, Christmas lunches or even Weddings (guests or brides).

Whether you want to style dresses or suits you already own or shop for something special, we can help you dress the way you want to feel.

Deiji Studios is a recent find and we just love what they stand for.

Whilst we will always encourage you to wear what you own, shop pre-loved and buy less, we love sharing local brands, especially when they have a focus on social, ethical and environmental practices.

Deiji Studios’ casual designs straddle the divide between loungewear, sleepwear and daywear with versatility in mind.

Their breathable, light-weight organic cotton sets and dresses are the perfect, forever summer pieces. We have a feeling we’ll be living in our black set in the coming months.


Hit reply and let us know your thoughts on this newsletter.

Refer a friend so more people can get tips on how to be their best dressed selves.