Style Principle #18: Navigating Black Friday

Black Friday sales have already begun as brands gear up for one of their biggest sale weekends of the year.

Navigating the endless stream of Black Friday marketing emails can be tough, especially if you’re in a spendy mood, have had a bad day or enjoyed a glass or two of rosé.

Here are 5 tips to make the sales work for you, your wallet and your wardrobe or avoid them altogether:

1. Make a list of the gaps in your wardrobe. Shop for these gaps: with Summer just around the corner, it’s the perfect time to spring clean your wardrobe and take stock of items that need replacing and gaps that need to be filled. Make a list of any worn items you need to replace or gaps you need to fill and shop for these specific items. Armed with a list and plan, you will avoid waisted purchases and buyers remorse (If you want to learn how to do a spring clean and curate a wardrobe you love - sign up for our Masterclass).

2. Get your Christmas shopping done: with Christmas only 5 weeks away, getting your presents done during the Black Friday sales is a smart way to spoil the ones you love, whilst saving a few pretty pennies. This way you can avoid the Christmas rush the week before the big day.

3. Unsubscribe from all marketing emails: Marketing 101 tells business owners that you need 8 touch points to make a sale. If a person reads a catchy subject line and a witty Instagram tile enough times, they will eventually cave. If you’re trying to build a considered wardrobe that aligns with your personal style and is filled with things that work for you, your body and your style goals, unsubscribe from all marketing emails. If you’re worried you’ll forget the brand names, make a list of your favourite stores on the Notes app on your phone.

4. Practice Tough Love: Ask yourself:

   1. Do I really need this or am I only buying this because it’s on sale?

   2. Does this align with my personal style?

   3. Do I own something similar?

   4. Can I style this item in at least 5 ways with items I already own?

   5. Does this work for my lifestyle?

5. If you must shop, support small, local brands: spend your Dollars (Pounds or Rands) supporting a small local brand that’s offering a Black Friday special. Believe us when we say, there is a person managing an inbox that does a little dance when that order comes through.

When sale times roll round, we should try our hardest to be conscious citizens rather than consumers. We know the damage fast fashion brands and mindless consumption is having on our planet. Whilst the blame lies with the big corporations (and over production), let’s be comfortable in knowing that when we are tapping our cards or checking-out, it’s with purpose, thought and consideration.

The clothes we wear dictate how we feel, and allow us to present ourselves to the world on our own terms. Getting dressed is a fundamental aspect of our day, yet most of us don’t know how to dress the way we want to feel.

We work closely with you to curate a wardrobe that suits your needs and preferences and unlocks YOUR ideal style. We help you take the guesswork and hassle out of dressing, and make sure you only buy clothes that you’ll actually wear. View our Personal Styling Packages here.

OR Email [email protected] to chat about your style goals and how we can help.

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