Weekly Newsletter #19: How to Navigate Black Friday Sales

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Personal Stylist sitting on an arm chairr

Only a few day to go!

22 November, 8PM (AEDT)

Learn how to determine your personal style; dress for your body; build a wardrobe that allows you to get dressed with ease and confidence; and so much more.

Cost: $35.00

Will you be joining us?

Hello, hello!

I wholly embraced the Style Prompt this week and felt inspired by your interpretations. Thank you for sharing them with me.

Embracing the Style Prompt was such a fun way to explore my wardrobe and add some creativity to my morning. I found myself reaching for items I hadn’t reached for in awhile, which was a welcomed delight!

Only 4 days until our Style Foundations Virtual Masterclass. I am so excited and can’t wait to help you determine your personal style, dress for your body and start building a wardrobe that makes you feel confident and empowered.

If you are feeling lost or uninspired by your wardrobe, this masterclass is for you!

You’ll receive the recording after the live session and handouts to help you on your style journey, so if you can’t join at 8PM, sign up and watch the recording at your leisure.

Hope to see you there! x

Style Principle #18: Navigating Black Friday

Black Friday sales have already begun as brands gear up for one of their biggest sale weekends of the year.

Navigating the endless stream of Black Friday marketing emails can be tough, especially if you’re in a spendy mood, have had a bad day or enjoyed a glass or two of rosé.

Here are 5 tips to make the sales work for you, your wallet and your wardrobe or avoid them altogether:

  1. Make a list of the gaps in your wardrobe. Shop for these gaps: with Summer just around the corner, it’s the perfect time to spring clean your wardrobe and take stock of items that need replacing and gaps that need to be filled. Make a list of any worn items you need to replace or gaps you need to fill and shop for these specific items. Armed with a list and plan, you will avoid waisted purchases and buyers remorse (If you want to learn how to do a spring clean and curate a wardrobe you love - sign up for our Masterclass).

  2. Get your Christmas shopping done: with Christmas only 5 weeks away, getting your presents done during the Black Friday sales is a smart way to spoil the ones you love, whilst saving a few pretty pennies. This way you can avoid the Christmas rush the week before the big day.

  3. Unsubscribe from all marketing emails: Marketing 101 tells business owners that you need 8 touch points to make a sale. If a person reads a catchy subject line and a witty Instagram tile enough times, they will eventually cave. If you’re trying to build a considered wardrobe that aligns with your personal style and is filled with things that work for you, your body and your style goals, unsubscribe from all marketing emails. If you’re worried you’ll forget the brand names, make a list of your favourite stores on the Notes app on your phone.

  4. Practice Tough Love: Ask yourself:

    1. Do I really need this or am I only buying this because it’s on sale?

    2. Does this align with my personal style?

    3. Do I own something similar?

    4. Can I style this item in at least 5 ways with items I already own?

    5. Does this work for my lifestyle?

  5. If you must shop, support small, local brands: spend your Dollars (Pounds or Rands) supporting a small local brand that’s offering a Black Friday special. Believe us when we say, there is a person managing an inbox that does a little dance when that order comes through.

When sale times roll round, we should try our hardest to be conscious citizens rather than consumers. We know the damage fast fashion brands and mindless consumption is having on our planet. Whilst the blame lies with the big corporations (and over production), let’s be comfortable in knowing that when we are tapping our cards or checking-out, it’s with purpose, thought and consideration.

The clothes we wear dictate how we feel, and allow us to present ourselves to the world on our own terms. Getting dressed is a fundamental aspect of our day, yet most of us don’t know how to dress the way we want to feel.

We work closely with you to curate a wardrobe that suits your needs and preferences and unlocks YOUR ideal style. We help you take the guesswork and hassle out of dressing, and make sure you only buy clothes that you’ll actually wear. View our Personal Styling Packages here.

OR Email [email protected] to chat about your style goals and how we can help.



Tales of the City is a short, fun fabulous read providing insight into 1970’s San Francisco. The first novel of the Tales of the City series (there are 7 books in total), Maupin was a writer for the time.

The novel follows the scandalous lives of the residents of 28 Barbary Lane: “the bewildered but aspiring Mary Ann Singleton, the libidinous Brian Hawkins; Mona Ramsey, still in a sixties trance, Michael 'Mouse' Tolliver, forever in bright-eyed pursuit of Mr. Right; and their marijuana-growing landlady, the indefatigable Mrs. Madrigal."

Championing the urban lives of straight and gay characters on equal terms (quite groundbreaking for it’s time), Tales of the City is like a buttery croissant on a Saturday morning and offers insight into times gone by.

In a search for a chat with one of our favourite authors and journalists, Dolly Alderton, we discovered that Spotify has added an array of audiobooks to their repertoire for Premium subscribers. Dear Dolly, on love life and friendship is a compilation of the letters Alderton received, and advice she’s given, under her agony aunt column, Dear Dolly, for The Sunday Time Style. With her usual “wisdom, warmth and wit”, Alderton shares her advice across dating, relationships, friends, family and sex and more.

#3 WE’RE WATCHING - Hacks on Stan

Deborah Vance (Jean Smart) is a legendary Las Vegas comedian. With a career spanning decades, it seems her success is dwindling. She hires a young, unemployed 25 year old writer (Hannah Einbinder) to change up her act and an interesting relationship develops.

Funny and sharp, we loved season one of this Emmy award winning comedy series.

Hacks is streaming on Stan and can be rented on Apple TV and You Tube (who knew?).

The way we dress profoundly affects our confidence. It has the power to make us feel powerful, confident, energised and joyful, yet most of us feel despondent about our wardrobes and aren't sure where to start in determining our personal style.

In this one hour, virtual masterclass I'll teach you how to: 

  1. determine your personal style; 

  2. dress for your body;

  3. build a wardrobe that allows you to get dressed with ease and confidence no matter the occasion; and

  4. shop with confidence. 

I'll share plenty of other tips and tricks that you can use on your style journey.

You'll receive a handout to help you on your personal style journey AND there will be special offers and prizes up for grabs.  

This week we want to encourage you to Wear a Dress.

Midi, mini or maxi. Floaty, silky slip or shift, there are variations to suit any personal style.

Dress smarter styles down with a pair of chunky sandals or sneakers for everyday wear.

For those in the Northern Hemisphere, get more wear out of your summer dresses by layering over a long-sleeve roll neck. Finish the look off with a pair of boots (over the knee or cowboy for an on trend look).

Share your looks with us by replying to this email or tagging us on Instagram.

If you’re feeling a little uninspired by your wardrobe, sign up to our Style Foundations Virtual Master Class!


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